RED BULL + COLLEGIATE TECH
Strategy / Design / Event Marketing
Red Bull wanted to reach new college students outside of the aggressive action sports consumer they're use to speaking with. Through research we found a large & profitable consumer segment that fit Red Bull's brand persona that had yet to be tapped - college students studying technology who are also involved in the startup movement.
We decided together that it was important to enter this space, establish credibility & win these consumer's hearts.
The result was Red Bull Hack The Hits - an intimate & innovative hackathon that gave opinion leaders in this segment a once-in-a-lifetime experience with Red Bull.