RED BULL + COLLEGIATE TECH

Strategy / Design / Event Marketing

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Red Bull wanted to reach new college students outside of the aggressive action sports consumer they're use to speaking with.  Through research we found a large & profitable consumer segment that fit Red Bull's brand persona that had yet to be tapped - college students studying technology who are also involved in the startup movement. 

We decided together that it was important to enter this space, establish credibility & win these consumer's hearts. 

The result was Red Bull Hack The Hits - an intimate & innovative hackathon that gave opinion leaders in this segment a once-in-a-lifetime experience with Red Bull.