Your company’s image is its brand, and so the brand becomes the embodiment of the features and benefits of the company itself.

Building a Foundation

Your company’s image is its brand, and so the brand becomes the embodiment of the features and benefits of the company itself. To lay a strong foundation communicating your company’s value proposition internally and externally, you must ensure your brand foundation is solidly in place.

  1. Purpose
  2. Vision
  3. Mission
  4. Values

Brand Positioning

Your company’s image is its brand, and so the brand becomes the embodiment of the features and benefits of the company itself. To lay a strong foundation communicating your company’s value proposition internally and externally, you must ensure your brand foundation is solidly in place.

  1. Who is your customer?
  2. Who are your competitors?
  3. What gaps are they leaving in the marketplace?

Brand Messaging

Your company’s image is its brand, and so the brand becomes the embodiment of the features and benefits of the company itself. To lay a strong foundation communicating your company’s value proposition internally and externally, you must ensure your brand foundation is solidly in place.

  1. What is your message?
  2. Storytelling framework

A brand isn't what you say it is, it's what THEY say it is." Marty Neumeier

Brand Personality

Your company’s image is its brand, and so the brand becomes the embodiment of the features and benefits of the company itself. To lay a strong foundation communicating your company’s value proposition internally and externally, you must ensure your brand foundation is solidly in place.

  1. Brand archetypes
  2. How to develop your tone of voice
  3. How to communicate your personality

Brand Identity

Your company’s image is its brand, and so the brand becomes the embodiment of the features and benefits of the company itself. To lay a strong foundation communicating your company’s value proposition internally and externally, you must ensure your brand foundation is solidly in place.

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Branding Yourself

What is a personal brand and why is it important? A personal brand is who you are and how you present yourself to the world. Your personal brand is the general perception that people have of you; the unique combination of your skills, experience, story, personality, and more.

Becoming a Videographer

Providing feedback, like mark ups and commenting, is a key use case for collaboration, but this functionality was limited in Box. How could we increase engagement and promote the feedback loop in Box? I lead the redesign to extend our feature set to allow users to create annotations.

Building a Strong Brand

Your company’s image is its brand, and so the brand becomes the embodiment of the features and benefits of the company itself.

Making a Music Video

With today's technology it has become easier than ever to create music videos. Like other artistic endeavors, the process of creating a music video can be fun, exciting, but also stressful and frustrating.

Music videos are limited only by your imagination and your budget. Let's take a look at the basics of the technical and creative processes that go into making music videos.

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