Clifton's Furniture

Case Study  -
2021

Clifton's Furniture is a Furniture Retailer in Durant, Oklahoma that sells furniture, mattresses, and home decor. The retailer approached our team with the need for video production and social media content. As always, we made sure to overdeliver.

Role
Video production including TV commercial campaign, social media content, social media marketing and brand identity revamp
Team
Ashton Gabbart, Tyler Sloan, Beau Sexton, Sierra Haney, Rakesh Khilare
Problem

Clifton's Furniture was a new furniture retailer in town and they were looking for ways to increase brand awareness in the community. Tyler Clifton approached The Hustle Hustle Collective in search of social media content and video production. He needed help keeping their social media pages active with always fresh and professional content and he needed help boosting ads to drive traffic to the website and to the store.

It was difficult to give and receive feedback, edit, iterate, and track changes in content in Box. Users could comment, but they could not directly reply. They couldn’t specify a location on the file itself; couldn’t indicate any sort of status; and they couldn't they easily view a previous version to see any prior work or changes.

It was difficult to give and receive feedback, edit, iterate, and track changes in content in Box. Users could comment, but they could not directly reply. They couldn’t specify a location on the file itself; couldn’t indicate any sort of status; and they couldn't they easily view a previous version to see any prior work or changes.

Outcome

This was a really exciting and fun project for me to work on as it provides real value, involved a ton of research, and detailed interaction work. However, shifting priorities and changing roadmaps have delayed the launch of this feature. Still, I learned some important takeaways from this project related to product and business processes.

How to adapt to changing requirements

New timelines, resourcing issues, and reprioritization meant the scope of the project was constantly changing. I had to adapt to those changes and still deliver the best design in time with tight deadlines.

Always fight for good UX

I had to work under very strict technical constraints, but still fight for what I believe is essential to having a good user experience.

Don’t overpromise and underdeliver

I learned how to define a true MVP vs. something that is simply not usable and therefore not shippable.

Choosing what we won’t do

There were many great use cases we could tackle with a rich feature set. However, every single one was costly or unrealistic. I had to determine where the real value was for Box so we did not spread ourselves too thin.

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